Before
Use cases
See what customer intelligence makes possible.
Practical ways to turn customer understanding into personalised journeys — from winning back shoppers to better event reminders.
EC
Ready to buy again
E. C.
Returning customer
- Channels
- Interest
- Best time
- 18:00
- Last order
- last month
- Orders
- 6 lifetime
- Source
- Website form
- Tags
- VIPNewsletter
- Lifecycle
- Customer
- Segments
- 2
Profile updated · today
Interest score
72+18 this week
Rising this week
Segments
Ready to buy again
Viewed: Outdoor
Drifting away left
Moved to Ready to buy again · 2 days ago
Next stepScheduled
- Win-back offer · Email
- Wait 2 days
- Follow-up if no click
Started by joining Ready to buy again
Last activity
Viewed a product page · Outdoor
Opened email · clicked
Joined segment · Ready to buy again
Clicked Viber message
Submitted a form · Newsletter
Order placed
Illustrative data
The challenge
The challenge isn’t collecting more data. It’s making it useful.
Customer data sits across websites, CRMs, shops, service desks and messaging tools. Pulsehub connects it, builds segments and starts journeys around what matters to your business.
Before
No view of who is ready, or drifting away
Before
Follow-ups that come too late
Illustrative data
Illustrative scenarios
Scenarios by industry.
Illustrative scenario · Retail & e-commerce
Bring inactive buyers back.
- Challenge
- Frequent shoppers stop buying, and broad newsletters don’t reflect what they like.
- What Pulsehub connects
- Purchase and browsing history from the shop and website.
- Segment
- Customers with two or more purchases and none in 90 days.
- Journey
- Personalised win-back email, then an SMS reminder for non-openers.
- What to measure
- Returning buyers and attributed revenue, where tracking is set up.
- Features used
- Customer data, segments, AI assistant, automation, email, SMS, analytics
- Segment2+ orders, none in 90 daysUpdates automatically
- MessagePersonalised win-backEmail
- ConditionNot openedPer contact
- Follow-upSMS reminderSMS
Contacts move in automatically · no manual export
Illustrative scenario · Leisure & entertainment
Make every visit the start of the next one.
- Challenge
- Visitors get the same generic message before and after their visit.
- What Pulsehub connects
- Booking or event dates and visit history.
- Segment
- Visitors by preference and last visit.
- Journey
- Reminder before the visit, thank-you after, next-visit offer a few weeks later.
- What to measure
- Engagement and repeat bookings.
- Features used
- Customer data, segments, date-triggered automation, email, Viber, analytics
- TriggerBooking or event dateDate-based
- BeforeVisit reminderViberEmail
- AfterThank-youAfter the visit
- LaterNext-visit offerA few weeks later
Triggered by the visit date · not sent by hand
Illustrative scenario · Financial services & insurance
Communicate at the moments that matter.
- Challenge
- Renewal and education messages are hard to coordinate across products and life stages.
- What Pulsehub connects
- Permitted customer and policy attributes, including renewal dates.
- Segment
- Customers by product and renewal window.
- Journey
- Date-triggered renewal reminders with review steps and consent checks.
- What to measure
- Engagement and completed renewals, where tracking is permitted.
- Features used
- Customer data, segments, automation, campaign preview, email, SMS, consent records
- TriggerRenewal windowPer product
- CheckConsent on recordBefore each message
- MessageRenewal reminderEmailSMS
- Follow-upOnly if not renewedSkips renewed
Reviewed in campaign preview before it goes live
Illustrative scenario · Hospitality & services
Stay in touch before, during and after the visit.
- Challenge
- Guest and service interactions are scattered, and follow-ups arrive too late.
- What Pulsehub connects
- Booking and service events.
- Segment
- Upcoming, current and recent guests.
- Journey
- Reminder, feedback request and a follow-up offer.
- What to measure
- Booking engagement, feedback completion and repeat interest.
- Features used
- Customer data, automation, email, WhatsApp, analytics
- TriggerBooking confirmedBooking event
- BeforeReminderEmail
- AfterFeedback requestWhatsApp
- Follow-upReturn offerFor recent guests
Upcoming, current and recent guests
Let’s design the customer journey that matters to your business.
Share your goal and the systems you use today. We’ll show how Pulsehub fits them together.